APA Style
Perreault, William D., McCarthy, E. Jerome. (2002).
Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy (14th ed.).
Boston:
McGraw-Hill.
Chicago Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy.
14th ed.
Boston:
McGraw-Hill,
2002.
Text.
MLA Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy.
14th ed.
Boston:
McGraw-Hill,
2002.
Text.
Turabian Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : a global-managerial approach / William D. Perreault, Jr, E. Jerome McCarthy.
14th ed.
Boston:
McGraw-Hill,
2002.
Print.