APA Style

Perreault Jr., William D., McCarty, E. Jerome. (2004). Applications in basic marketing : clippings from the popular business press / William D. Perreault Jr and E. Jerome McCarty (2004-2005 ed.). New York: McGraw-Hill/Irwin.

Chicago Style

Perreault Jr., William D., McCarty, E. Jerome. Applications in basic marketing : clippings from the popular business press / William D. Perreault Jr and E. Jerome McCarty. 2004-2005 ed. New York: McGraw-Hill/Irwin, 2004. Text.

MLA Style

Perreault Jr., William D., McCarty, E. Jerome. Applications in basic marketing : clippings from the popular business press / William D. Perreault Jr and E. Jerome McCarty. 2004-2005 ed. New York: McGraw-Hill/Irwin, 2004. Text.

Turabian Style

Perreault Jr., William D., McCarty, E. Jerome. Applications in basic marketing : clippings from the popular business press / William D. Perreault Jr and E. Jerome McCarty. 2004-2005 ed. New York: McGraw-Hill/Irwin, 2004. Print.