APA Style
McCarthy, E. Jerome, Perreault, Jr, William D.. (2003).
Essentials of marketing : a global-managerial approach / Willim D. Perreault, Jr, E. Jerome McCarthy (9th ed.).
Boston:
McGraw-Hill.
Chicago Style
McCarthy, E. Jerome, Perreault, Jr, William D..
Essentials of marketing : a global-managerial approach / Willim D. Perreault, Jr, E. Jerome McCarthy.
9th ed.
Boston:
McGraw-Hill,
2003.
Text.
MLA Style
McCarthy, E. Jerome, Perreault, Jr, William D..
Essentials of marketing : a global-managerial approach / Willim D. Perreault, Jr, E. Jerome McCarthy.
9th ed.
Boston:
McGraw-Hill,
2003.
Text.
Turabian Style
McCarthy, E. Jerome, Perreault, Jr, William D..
Essentials of marketing : a global-managerial approach / Willim D. Perreault, Jr, E. Jerome McCarthy.
9th ed.
Boston:
McGraw-Hill,
2003.
Print.