APA Style

Bergeron, Bryan. (2002). Essentials of CRM : a guide to customer relationship management / Bryan Bergeron . New Jersey: John Wiley & Sons.

Chicago Style

Bergeron, Bryan. Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. New Jersey: John Wiley & Sons, 2002. Text.

MLA Style

Bergeron, Bryan. Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. New Jersey: John Wiley & Sons, 2002. Text.

Turabian Style

Bergeron, Bryan. Essentials of CRM : a guide to customer relationship management / Bryan Bergeron. New Jersey: John Wiley & Sons, 2002. Print.