APA Style
Perreault, William D., McCarthy, E. Jerome. (2005).
Basic marketing : A global - Managerial approach / William D. Perreault Jr., E. jerome McCarthy (5th ed.).
Boston:
McGraw-Hill/Irwin.
Chicago Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : A global - Managerial approach / William D. Perreault Jr., E. jerome McCarthy.
5th ed.
Boston:
McGraw-Hill/Irwin,
2005.
Text.
MLA Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : A global - Managerial approach / William D. Perreault Jr., E. jerome McCarthy.
5th ed.
Boston:
McGraw-Hill/Irwin,
2005.
Text.
Turabian Style
Perreault, William D., McCarthy, E. Jerome.
Basic marketing : A global - Managerial approach / William D. Perreault Jr., E. jerome McCarthy.
5th ed.
Boston:
McGraw-Hill/Irwin,
2005.
Print.