Includes bibliographical references and index.; Selling in a new market space -- The innovative and disruptive market space -- Creating and building the vision -- The natural laws of selling innovation -- The selling-in-a-new-market skill set -- Creating the sales process map for selling in a new market -- The first sales call -- The technical sale -- The business sale -- New market selling strategies -- The new market sales matrixes -- When the maverick seller needs to move on.;