Includes index.; Introduction -- Driving operational excellence through profit mapping -- Creating sustainable change : the management roller coaster -- Business and theoretical underpinnings -- Business execution challenges -- Driving the system : a parametric framework -- Win before taking action with a structured methodology -- Practical application and case studies -- Getting started with profit-map -- Profit-map phase 1: project objectives -- Profit-map phases 2 through 5: integrated analysis -- Profit-map phase 6: creating the roadmap -- Case studies -- Epilogue -- Profit mapping your ideal future -- Appendix: the profit-map methodology.;