Includes bibliographical references (p. 279-282) and index.; In the bull's eye -- From little pharmacy to big pharma -- Off the cutting edge -- The drugs of tomorrow -- The freebie circuit -- Just like toothpaste -- "It is not for the profits," : part one, prices and politics -- "It is not for the profits," : part two, the AIDS debacle -- Living with mother Merck -- A different business model.;