APA Style

Stiff, Dan.. (2006). Sell the brand first :how to sell your brand and create lasting customer loyalty . New York :: McGraw-Hill.

Chicago Style

Stiff, Dan.. Sell the brand first :how to sell your brand and create lasting customer loyalty. New York :: McGraw-Hill, 2006. Text.

MLA Style

Stiff, Dan.. Sell the brand first :how to sell your brand and create lasting customer loyalty. New York :: McGraw-Hill, 2006. Text.

Turabian Style

Stiff, Dan.. Sell the brand first :how to sell your brand and create lasting customer loyalty. New York :: McGraw-Hill, 2006. Print.