A tale of fortune lost -- The genesis of liquidity theory -- The principles of liquidity theory -- The building blocks of liquidity analysis -- Demolishing the cult of earnings -- The house : secret corporate power -- The players : buying, selling, and borrowing -- The bull market and the bubble -- The aftermath -- Swinging for singles : lower risk strategies -- Swinging for the fences : more aggressive strategies -- Managing difficulties -- New applications -- How liquidity could save the markets.;