APA Style

McDaniel, Carl D., Gates, Roger H.,. (2004). Marketing research essentials (4th ed.). Hoboken, NJ :: John Wiley.

Chicago Style

McDaniel, Carl D., Gates, Roger H.,. Marketing research essentials. 4th ed. Hoboken, NJ :: John Wiley, 2004. Text.

MLA Style

McDaniel, Carl D., Gates, Roger H.,. Marketing research essentials. 4th ed. Hoboken, NJ :: John Wiley, 2004. Text.

Turabian Style

McDaniel, Carl D., Gates, Roger H.,. Marketing research essentials. 4th ed. Hoboken, NJ :: John Wiley, 2004. Print.