Includes index.; It's true! selling sucks! -- Top sales pros are master persuaders -- Top sales pros don't cold call -- Top sales pros get and keep their power -- Top sales pros don't go to networking clubs -- Top sales pros get hot referrals -- Top sales pros are competent public speakers -- Top sales pros think like business owners -- Top sales pros are recognized experts -- Top sales pros get and use free PR -- Top sales pros are internet-savvy -- Top sales pros give first and get later -- Top sales pros build communities of prospects -- Top sales pros automate -- Top sales pros build and use systems -- Top sales pros don't use closes -- Top sales pros' customers: an exclusive club -- Now it's your turn to become a top sales pro!;