APA Style
Walker, Orville C., Mullins, John W., Boyd, Harper W., Larreche, Jean-Claude. (2006).
Marketing strategy :a decision-focused approach (5th ed.).
Boston ::
McGraw-Hill/Irwin.
Chicago Style
Walker, Orville C., Mullins, John W., Boyd, Harper W., Larreche, Jean-Claude.
Marketing strategy :a decision-focused approach.
5th ed.
Boston ::
McGraw-Hill/Irwin,
2006.
Text.
MLA Style
Walker, Orville C., Mullins, John W., Boyd, Harper W., Larreche, Jean-Claude.
Marketing strategy :a decision-focused approach.
5th ed.
Boston ::
McGraw-Hill/Irwin,
2006.
Text.
Turabian Style
Walker, Orville C., Mullins, John W., Boyd, Harper W., Larreche, Jean-Claude.
Marketing strategy :a decision-focused approach.
5th ed.
Boston ::
McGraw-Hill/Irwin,
2006.
Print.