APA Style
Arens, William F., Schaefer, David H.. (2007).
Essentials of contemporary advertising .
Boston ::
McGraw-Hill/Irwin.
Chicago Style
Arens, William F., Schaefer, David H..
Essentials of contemporary advertising.
Boston ::
McGraw-Hill/Irwin,
2007.
Text.
MLA Style
Arens, William F., Schaefer, David H..
Essentials of contemporary advertising.
Boston ::
McGraw-Hill/Irwin,
2007.
Text.
Turabian Style
Arens, William F., Schaefer, David H..
Essentials of contemporary advertising.
Boston ::
McGraw-Hill/Irwin,
2007.
Print.