APA Style

Cravens, David W., Piercy, Nigel.. (2006). Strategic marketing (8th ed.). Boston, Mass. :: McGraw-Hill.

Chicago Style

Cravens, David W., Piercy, Nigel.. Strategic marketing. 8th ed. Boston, Mass. :: McGraw-Hill, 2006. Text.

MLA Style

Cravens, David W., Piercy, Nigel.. Strategic marketing. 8th ed. Boston, Mass. :: McGraw-Hill, 2006. Text.

Turabian Style

Cravens, David W., Piercy, Nigel.. Strategic marketing. 8th ed. Boston, Mass. :: McGraw-Hill, 2006. Print.