APA Style

Perreault, William D., McCarthy, E. Jerome. (2005). Basic marketing :a global-managerial approach (15th ed.). Boston, Mass. :: McGraw-Hill.

Chicago Style

Perreault, William D., McCarthy, E. Jerome. Basic marketing :a global-managerial approach. 15th ed. Boston, Mass. :: McGraw-Hill, 2005. Text.

MLA Style

Perreault, William D., McCarthy, E. Jerome. Basic marketing :a global-managerial approach. 15th ed. Boston, Mass. :: McGraw-Hill, 2005. Text.

Turabian Style

Perreault, William D., McCarthy, E. Jerome. Basic marketing :a global-managerial approach. 15th ed. Boston, Mass. :: McGraw-Hill, 2005. Print.