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Basic marketing :a global-managerial approach
McCarthy's name appears first on the earlier edition.; Includes bibliographical references (p. 725-787) and indexes.; Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.;
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Informasi Detil
Judul Seri |
McGraw-Hill/Irwin series in marketing
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No. Panggil |
658.8 PER b
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Penerbit | McGraw-Hill : Boston, Mass. :., 2005 |
Deskripsi Fisik |
xli, 793 [22] p. : col. ill. ; 28 cm.
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Bahasa |
English
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ISBN/ISSN |
0072525231 (alk. pap
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Klasifikasi |
658.8
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Tipe Isi |
-
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Tipe Media |
-
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Tipe Pembawa |
-
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Edisi |
15th ed.
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Subyek | |
Info Detil Spesifik |
-
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Pernyataan Tanggungjawab |
-
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