Includes bibliographical references (p. 237-245) and index.; Preface : How P.T. Barnum almost killed me twice (and why I don't really mind) -- Presenting-- the greatest marketeer of all time--P.T. Barnum! -- P.T. Barnum's amazing 10 rings of power for creating an empire -- Bonus : Barnum's rules for success in business by P.T. Barnum -- P.T. Barnum's amazing mind-set for success -- Attention! what P.T. Barnum learned when he was almost hanged -- Barnum knew people would spend their last nickel on this one thing -- P.T. Barnum's secret for making unknowns famous and himself rich -- The Shakespeare of advertising's rules for jumbo success -- How an unknown P.T. Barnum met Queen Victoria--and got rich -- How Barnum purchased the business of his dreams with no money -- P.T. Barnum's secret for surviving disasters and tragedies -- How P.T. Barnum wrote his own ticket to success -- Bonus : my exclusive interview with P.T. Barnum -- How P.T. Barnum got rich right after going broke -- Bonus : The art of money getting by P.T. Barnum -- How to barnumize your business -- Epilogue : farewell by P.T. Barnum.;