Includes bibliographical references (p. 321-322) and index.; Send them home -- Or why walk away from 60 million dollars? -- The epiphany ride -- The early years of Clif Bar -- Getting Clif back on course -- White road/red road -- A philosophy for life and business -- Tales from the road -- Lessons and a love story -- Solo climbing -- Maintaining control for the long haul -- Sustaining our living company -- Aspirations business model -- Moments of magic -- The jazz of business.;