Includes index.; Step one : be prepared or be the idiot -- Step two : connect with the clueless -- Step three : confuse to clarify -- Step four : play the match game -- Step five : showtime -- Step six : ask for the business -- Step seven : circle around/make another pass -- Step eight : annoy them a little and ask for the business, again -- Step nine : appreciate -- Step ten : get a referral -- Step eleven : the fine art of following up to stay off of your laurels -- Step twelve : practice;