Includes index.; Introduction : set high expectations for everything you do -- Commit to achieving success and always be passionate -- Share success with those who have helped you -- Motivate yourself and others to achieve your dreams -- Communicate with people and show you care -- Appreciate and recognize people for their efforts and results -- Celebrate your own and other's accomplishments -- Listen to others and learn from their ideas -- Exceed expectations of customers and others -- Control expenses and save your way to prosperity -- Swim upstream, be different, and challenge the status quo -- Conclusion : our people make the difference.;