Includes index.; Starting points -- Getting it straight -- You can't do it alone -- Myths and misconceptions -- Why are you knocking yourself out? -- Where to get noticed -- First impressions -- Goals, intentions, and strategies -- Cultivate the media -- Build on your passions -- Focus, focus, focus -- Always keep it real -- Balancing it out -- Service makes a difference -- Be flexible and keep your options open -- Fill it with magic -- Summing up.; Includes bibliographical references and index.;