Includes bibliographical references.; What's the purpose of your business? -- When does your business make money? -- Making money-net profit -- Making money-return on investment -- Making money-positive cash flow -- Is your business making you money? -- Which products make you money? (and which ones don't?) -- Gross margin math -- Which customers make you money? (and which ones don't?) -- Your customer profitability map -- Found money math (it's fun-really) -- Your pricing bootcamp -- The end of the line-and just the beginning.;