Includes bibliographical references (p. [281]-285) and index.; Animation -- Reinvention -- Decoration -- Camouflage -- Concierge -- Partnership -- Cult-like -- Luxury -- Air -- Air defense -- Scout's honor -- Firefighter -- Insight : understanding your customer -- Oversight : assessing your launch pad -- Spotlight : choosing a take their breath-away strategy -- Foresight : unearthing potential customer stressors -- Green light : launch lessons for leaders.;