APA Style

Bhargava, Rohit.. (2008). Personality not included :why companies lose their authenticity--and how great brands get it back . New York :: McGraw-Hill.

Chicago Style

Bhargava, Rohit.. Personality not included :why companies lose their authenticity--and how great brands get it back. New York :: McGraw-Hill, 2008. Text.

MLA Style

Bhargava, Rohit.. Personality not included :why companies lose their authenticity--and how great brands get it back. New York :: McGraw-Hill, 2008. Text.

Turabian Style

Bhargava, Rohit.. Personality not included :why companies lose their authenticity--and how great brands get it back. New York :: McGraw-Hill, 2008. Print.