APA Style

Knapp, Duane E.. (2008). The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! . New York :: McGraw-Hill.

Chicago Style

Knapp, Duane E.. The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!. New York :: McGraw-Hill, 2008. Text.

MLA Style

Knapp, Duane E.. The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!. New York :: McGraw-Hill, 2008. Text.

Turabian Style

Knapp, Duane E.. The Brandpromise :how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success!. New York :: McGraw-Hill, 2008. Print.