APA Style

Callen, Barry.. (2010). Manager's guide to marketing, advertising, and publicity . New York :: McGraw-Hill.

Chicago Style

Callen, Barry.. Manager's guide to marketing, advertising, and publicity. New York :: McGraw-Hill, 2010. Text.

MLA Style

Callen, Barry.. Manager's guide to marketing, advertising, and publicity. New York :: McGraw-Hill, 2010. Text.

Turabian Style

Callen, Barry.. Manager's guide to marketing, advertising, and publicity. New York :: McGraw-Hill, 2010. Print.