Includes bibliographical references and index.; The DNA of competitive advantage -- Leadership's new benchmark -- It's all about networks -- Collecting data; new school and old school -- All the world's a trade show stage -- Denial, deception, and other forms of flattery -- Psychological forensics : CSI of the mind -- Negotiations : mastering the evil art -- Social network analysis and communities -- Tactical advantage : the who -- Operational advantage : the how -- Strategic advantage : the what -- Epilogue: A look back at the next twenty years.;