APA Style

Perreault Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. (2012). Essentials of marketing : a marketing strategy planning approach (Ed. Ke-13). New York: McGraw-Hill/Irwin.

Chicago Style

Perreault Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of marketing : a marketing strategy planning approach. Ed. Ke-13 New York: McGraw-Hill/Irwin, 2012. Text.

MLA Style

Perreault Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of marketing : a marketing strategy planning approach. Ed. Ke-13 New York: McGraw-Hill/Irwin, 2012. Text.

Turabian Style

Perreault Jr., William D., McCarthy, E. Jerome, Cannon, Joseph P.. Essentials of marketing : a marketing strategy planning approach. Ed. Ke-13 New York: McGraw-Hill/Irwin, 2012. Print.