APA Style

Berger, Arthur Asa. (2011). Seeing is believing : an introduction to visual communication (4th ed.). New York: McGraw-Hill Education.

Chicago Style

Berger, Arthur Asa. Seeing is believing : an introduction to visual communication. 4th ed. New York: McGraw-Hill Education, 2011. Text.

MLA Style

Berger, Arthur Asa. Seeing is believing : an introduction to visual communication. 4th ed. New York: McGraw-Hill Education, 2011. Text.

Turabian Style

Berger, Arthur Asa. Seeing is believing : an introduction to visual communication. 4th ed. New York: McGraw-Hill Education, 2011. Print.