APA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome. (2014).
Basic marketing : a marketing strategy planning approach (Nineteenth Edition).
New York:
McGraw-Hill/Irwin.
Chicago Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
Nineteenth Edition
New York:
McGraw-Hill/Irwin,
2014.
Text.
MLA Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
Nineteenth Edition
New York:
McGraw-Hill/Irwin,
2014.
Text.
Turabian Style
Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome.
Basic marketing : a marketing strategy planning approach.
Nineteenth Edition
New York:
McGraw-Hill/Irwin,
2014.
Print.